Five easy ways to improve SEO on your Squarespace website:

SQAURESPACE

10 Mar

Firstly, what the heck is SEO??

SEO stands for Search Engine Optimization. It is the practice of optimizing websites or web pages to increase their visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to drive more organic (non-paid.. whoop whoop) traffic to a website from search engines like Google, Bing, or Yahoo.

So what can I do to improve my SEO on my Squarespace website?

Here are 5 ways to improve your SEO today.

Optimize Your Page Titles and Meta Descriptions:

To get to this section, click on the cog icon next to your page in the dashboard

Each page on your Squarespace website should have a unique and descriptive page title and meta description that includes your target keywords. Use descriptive language and make sure your titles and descriptions accurately reflect the content of your pages.

Create Quality Content:

Creating quality content that is relevant to your target audience is crucial for improving your website's SEO. Use relevant keywords and create content that is engaging and informative. Aim to create long-form content that is at least 1,000 words to increase the likelihood of ranking in search engines.

Monitor your website's performance:

Monitor your website's traffic, rankings, and other key metrics using Sqaurespaces in-built analytics. Use this data to identify areas where you can improve your website's SEO and make data-driven decisions. Especially check out what site content is doing badly and optimise these pages.

Optimize Your Images:

Click on the pencil icon on your image to get to this section

Optimize your images by using descriptive file names and alt tags that include your target keywords. This will help search engines understand the content of your images and improve your website's overall SEO.

Build Quality Backlinks:

Building quality backlinks from other websites is an important factor in improving your website's SEO. Focus on creating quality content that other websites will want to link to, and reach out to other websites in your industry to request backlinks.

Bonus tip: Squarespace has a built-in SEO checklist that you can use to improve your website's SEO. Use this checklist to ensure that you have optimized your website's structure, content, and meta information for better search engine visibility.